Conventional SEO says one web page, just one phrase. We’re going to improve that web page around one phrase from top to base. Now, I’m not informing you that market and keyword and key phrase analysis or on-page marketing around a particular phrase is incorrect because it’s not. You absolutely should have an aquarium concept self-discipline to do SEO the right way. But we need to start thinking outside of just particular search phrases. If you look at the research on the web link above, we show the research by the charts which speaks about the power of place in number one place compared to particular phrase. You actually need a job for about 1000 other conditions in the top ten as well that are very relevant and are going to generate over the traffic.